WEST HARTFORD, Conn. (March 6, 2014) – Colt’s Manufacturing Company is proud to announce reaching a major milestone on its Facebook page. This February, the Colt Facebook fan page topped more than 300,000 “likes.” The page was launched in June 2011 to add a new layer of engagement with Colt enthusiasts, sport shooters, outdoorsmen and women, and the next generation of shooters.
“We are proud to have reached so many of our Colt fans on Facebook in less than three years,” said Joyce Rubino, Vice President of Marketing for Colt’s Manufacturing. “We sincerely thank everyone who interacts with us online and look forward to continuing to engage with our fans across all social media platforms.”
During the past four months, Colt has hosted a number of exciting campaigns on its Facebook page in an effort to further engage current fans and reach new ones. In November, Colt launched its “Giving Thanks” campaign as an opportunity to give back to its Facebook supporters. Fans were asked to “like” certain page updates, and from those “likes,” winners were selected at random for awards such as rifle cases, t-shirts and collectible coins.
Like the rest of the shooting and outdoor industry, Colt’s Facebook page was focused on the SHOT Show in January. The page was updated with exclusive coverage of events throughout the week, booth happenings and product news, giving fans that could not attend the show the opportunity to take part in all the excitement.
February featured the “Love of Colt” campaign, in which fans were encouraged to share reasons why they love Colt on the Facebook page. Standout posts and replies were awarded Colt-branded merchandise. At the start of the month, the page tallied 293,000 fans and topped the 300,000 mark by mid-month.
“These campaigns were all about engaging with our Facebook fans,” said Rubino. “Our goal is for this page to be interactive, informative and a destination that our fans want to visit time and time again. The giveaways were a way to show our thanks to our Facebook community for all its support.”
Please visit Colt’s social media properties and join our conversation.
About Colt’s Manufacturing Company LLC
Colt’s Manufacturing Company LLC is one of the world’s leading designers, developers and manufacturers of firearms. The company has supplied civilian, military and law enforcement customers in the United States and throughout the world for more than 175 years. Our subsidiary, Colt Canada Corporation, is the Canadian government’s Center of Excellence for small arms and is the Canadian military’s sole supplier of the C7 rifle and C8 carbine. Colt operates its manufacturing facilities in West Hartford, Connecticut and Kitchener, Ontario. For more information on Colt and its subsidiaries, please visit www.colt.com.